About Us

Hi, I’m Lura — proud mom to a wonderful daughter and the heart behind Jewlura.

Jewlura was born from the legacy of my father’s small jewelry workshop on the outskirts of Cheyenne, where I grew up surrounded by craftsmanship and creativity. Carrying forward this family tradition is not just my heritage, but also my passion.

My vision for Jewlura is to become a trusted name in personalized jewelry — creating high-quality, meaningful pieces that speak from the heart. Every design is made to be more than an accessory; it’s a keepsake, a story, and a gift that carries love and significance for everyone who receives it.

We combine thoughtful design with meticulous hand-finishing so every piece feels special.

• 100% hypoallergenic: nickel-free and lead-free.
• Premium materials: sterling silver, 18k gold-plated finishes, stainless steel, and premium leather.
• Made with intention: each design is crafted to inspire deep connections and long-lasting memories.

Quality is one of our highest priorities. Every Jewlura piece is handcrafted or carefully finished by expert artisans. To bring you the best balance of quality and price, we collaborate with small, trusted workshops in the Philippines, Brazil, California, Florida, China, and New York City. Your order supports families and small businesses across the world — and becomes part of their story too.

In response to recent De Minimis policy impacts that sharply raised imported raw-material costs, we relocated part of our production to third countries. This helps us maintain the best price-to-quality balance for customers while preserving the standards you expect from Jewlura.

Thank you for supporting our family and the artisans who craft your jewelry. Discover pieces as unique as your story — explore Jewlura today.

Business Information

Jewlura.com
Email: support@jewlura.com
Address: 1603 Capitol Ave, Suite 413a 3098, Cheyenne, Wyoming 82001, United States